Platform
"Selling a house can be an financially and emotionally overwhelming process. Fortunately we contracted with Dani Fleming and MA Properties to sell our Lexington, Ma property. They arranged and facilitated EVERYTHING from the minor repairs, to fabulous staging, to showings and attracting many potential buyers. The process went quickly and smoothly in every aspect. We really felt as if Dani and the MA Properties team were there for us in every way"
5 Keys to Maximize Sale Price!
Selling a home can be stressful and time-consuming no matter how many times you've done it!
That’s why we’re here. Our agents and listing team help sellers navigate the selling process, explaining it every step of the way. Our goal is to make the home-selling process as stress-free, seamless, and flawless as possible, while ensuring our sellers are confident they are making smart moves. We provide in-depth consultations, offer strategic advice on every component, provide an in-depth market analysis, offer as much assistance as you want in preparation, and we professionally stage and market your home — exposing your home to the most buyers, generating the most offers, and most importantly, the highest sale price possible.
Preparation
The preparation for 102 Burlington began in fall 2022, as we knew the sellers were moving out at the end of the year. Once they moved out, the home was prepped, staged, and brought on the market in mid February. To present the home in its best light, we took the exterior photos in early fall. This is a service we offer to all our sellers who are potentially coming on the market in late winter/early spring as exterior photos with green grass, blue skies, and beautiful landscaping make the home & 'pop' to buyers, while every other home coming on the market at that time has dreary snow or brown grass in the photos!
We offer a service to our sellers, if needed, where we will pay for all the cosmetic improvements in the home and get reimbursed at closing. 102 Burlington is an example where the sellers used this service.
Dani and our Listing manager Susan, came into the home during the Fall of 2022 and recommended neutralizing and cleaning up the interior with a fresh coat of paint throughout, refinishing the floors, and updating the kitchen cabinets with white paint.
Susan contacted contractors and presented the sellers with several quotes. Once the sellers approved the work and selected the contractor, a budget was prepared and we got to work! Susan manages the entire project from start to finish to ensure that everything quoted is completed.
Check out the preparation video below which will show this home’s amazing transformation.
Staging
Next up was our staging manager, Lisa. We have about 20 homes worth of furniture in our warehouse that cater to many different house styles. Completely staging a home (either vacant or occupied) is part of the package when you choose to work with MA Properties.
Lisa came up with a staging plan, sent it to our sellers for their review, and then our staging team got busy staging every room in the house.
Preparation may be key, but staging is what creates that 'wow' factor when buyers walk in the door. The aim is to evoke the emotions of the buyer to visualize how they can live in the home, creating that 'I have to have the home' feeling.
Check out the staging video below to see how powerful a fully staged home is compared to a vacant home.
Marketing
Glenn, our marketing manager, then created a marketing plan for this home. Part of the marketing plan involves a 3D tour where buyers can virtually experience the home in their own time and place (even while out of state or overseas!), a dollhouse view of the home where buyers can view what rooms are above or below others, a video which shows them the key components of the home, a floorplan where they can easily see the home's layout, and lots of photos. Using these digital assets, we run social media ad campaigns for the home and send targeted emails to buyers who have been to an Open House of a similar price point in the same town.
The whole goal is to excite buyers to “experience” the home and imagine living there before they've even stepped through the door.
Our Open Houses are welcoming and play a part in this process. The first Saturday Open House will have live music, either a guitarist or pianist, and cookies. It all helps the visceral feel a buyer has when they walk in the door and keeps the kids happy as well!
Listing Photos and Video
The home was priced to attract buyers and presented beautifully. After 5 days, lots of private showings and groups through the open houses, our seller received 4 offers.
