4. Marketing

Stand out to get noticed.

Today’s buyers have many choices. We only have a few minutes to capture their attention before they move on to the next home. So a smart marketing plan is critical.

We use sophisticated online marketing and social media tools to target, track and convert buyers. We develop targeted email blasts and re-targeting ads. And we create an entire library of professional photography, videos, and interactive 3D tours of your home. It’s all housed on a stunning, custom website — letting buyers tour your home, plan renovations, and even imagine their furnishings in your space.

The immersive, digital experience allows buyers to ‘feel’ your home and fall in love with it. And the customized marketing plan will ensure that they stay in love with it.

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Does Marketing Matter?

Digital media is key to selling in any market and getting highest price. We see a direct correlation between digital media views and private showings.

40+ views of the 3D tour in the first 2 days typically results in 20+ private showings first weekend

Direct correlation between private showings and offers:

20+ private showings first weekend, typically results in 2+ offers on Tuesday after first weekend.

Dashboard Homepage

Your transactions will be shown here.

On Market Plan

Full schedule of the pre-listing plan so seller's are kept updated with what we're doing.

Digital Asset Views

Sellers can keep updated on their listing and what is being viewed.

The MA Properties App helps our active sellers keep track of their transactions. It will allow them to track every aspect of the pre-listing phase and when each step is taking place (staging, photographs, etc.). Once their home is on the market, they can then keep track of real time insight into all the digital stats involved with the listing (3D tour views, website views, etc.)

Our App

1. Photography

2. Videography

3. 3D Tours

With the 3D experience, buyers can tour, plan renovations, and imagine their furniture in your living spaces, all from the comfort of their own home. A positive visceral feel is key to a buyer needing to ‘have’ your home.

4. Website

We will create a beautiful webpage to feature your home in a way that makes it stand out from the crowd. We present your home by highlighting all our digital marketing, using large-scale professional photos of the property, custom videos, 3D tour, floor plans, property features, and important details about the neighborhood including schools and public transportation.

Visit Property Website

5. Social Media

This is where your home will truly shine! Social media platforms like Facebook and Instagram boast millions of active users every minute. By studying the trends of social media and using it to its full potential, your home is advertised to thousands of interested homebuyers, leading to more interest, and ultimately, better offers.

The average agent waits until a home is listed in the MLS before marketing, assuming buyers will just come to them, but not us! Before your home is even listed, we will launch a marketing campaign to get potential buyers and buyer agents excited about your home. Our typical pre-listing marketing campaign gets hundreds of potential homebuyers interested in learning more about your home.

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6. Email Marketing

Every past Open House attendee is in our database, with the home they attended, and the price point. We send targeted emails to attendees in the same price range.

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