19 Freemont St, Lexington

Market Analysis for:

Janet & Bo Chen

I've done a market analysis on your home at 19 Freemont St in Lexington and have prepared this document to help explain how I've arrived at a price for your home. I perform a market analysis and calculate a price taking into consideration a home’s location, size, configuration, number of bedrooms and baths, lot size and general condition. I also scrutinize the home for issues that, in my experience, will impact the price of a home making it more or less valuable. Then, I look at your current competition - the other homes that buyers in your price range will be viewing, to help determine your price.

Contents

  1. Description of Home
  2. Market Dynamics
  3. Analysis of Relevant Properties
  4. Pricing Recommendation
  5. Marketing

Description of home

Please note that these comments do not relate to marketing, but are included purely to ensure that we have captured the information and reflect the major components of your home.

Your home is located on the corner of Freemont and Martingale in the Cedar Street neighborhood of Lexington. Your home sits on a 0.18 acre lot and was built in 2006.

Your home has lots of curb appeal as you drive into the driveway with the 2 garage doors, and a farmers porch to the left of the home. As you enter the front door you have the stairs to the second level to the right, a hallway with sightlines to the family room in front, and a cased opening into the living room on the left.  Crown molding, accent wood strip in the hardwood floors (possibly refinished in 2017), lots of windows, a bay window and a half height shelf and half height columns separating the living room from the dining room. The dining room is large, with wainscoting and a cased opening into foyer area which is open to the family room and the kitchen area. The family room has a cathedral ceiling with a wood burning fireplace with rock facade to the ceiling. The kitchen is huge with dark wood cabinetry some of the uppers with glass fronts, an informal dining area with sliding french doors out to the deck, a center island, stainless steel appliances, granite counters, ceramic tile backsplash. A half bath is on the first floor and access to the 2 car garage.

Upstairs to the second floor there are three bedrooms and the master suite. The master suite has 2 double closets and walk in closets, with a large bathroom with ceramic floor tiles, corner jacuzzi, large shower with ceramic wall tiles, and  dual sink granite counter vanity. The walk in closet also allows access directly into the laundry which also has a door from the landing. The laundry has ceramic floor tiles. The three good sized bedrooms share the family bathroom. The family bathroom has a dual sink granite counter large white vanity, ceramic wall and floor tiles, tub/shower. Flooring on this  level is hardwood. Access to the third floor is via a small room with a glass door and the stairs lead to the third  floor. 

The third floor has a large room with wall to wall carpet that can be logically divided  into a bedroom and large seating area, with 2 walk in closets. There is a full bathroom with ceramic floor tiles, granite counter vanity and shower. This area is perfect for a teen suite or extended family.

Downstairs to the lower level there is a large finished recreation room, with a wood burning fireplace and white mantel,wall to wall carpet, wet bar with granite counter. A full bathroom with ceramic floor tiles, granite counter white vanity, and shower. A sump pump, oil tank and boiler.

There are a total of 5 bedrooms, 4.5 bathrooms. According to public records there is 1,427 sqft on the first floor, 1,691 sqft on the second floor, approx 968 sq ft on the third floor (excluding the eaves), and in the lower level approx 961 sq ft of which is finished. Using these assumptions, the living area we will use for this market analysis will be 5047 sqft. When you bought the home it was marketed at 5122 sq ft. For the purposes of this analysis I will use 5047 sq ft, but we will validate the sq footage once we have floorplans done.

Heating is oil/forced air. There is central A/C. The house has a leased Solar City solar system. The cooktop is propane.

There is a 2-car attached garage and 4 off-street parking areas.

Return to Top

Market Dynamics

We have been experiencing shortages of housing inventory in Lexington over the last 5 years or so. There are always a number of buyers looking to buy in Lexington because of the strong school system, the community dynamics and vibrant downtown. People like the feeling of the downtown area, and want to stop and have a coffee, or have dinner at the many restaurants, or just watch the world go by, chatting with folks who are out and about. The Minuteman bike path and conservation areas close by pull those who desire an outdoor lifestyle while still remaining within commuting distance to Boston.

The Lexington market has seen increasing prices over the last few years given the limited inventory. The demand for homes in Lexington far outweighs the supply and each month a snapshot of available homes for sale shows the declining inventory levels.

Average prices in Lexington are well above average prices obtained in the peak of the market in 2005. Average single family home prices have been increasing steadily since 2009. The real estate market downturn that existed for the last few years is well and truly over and prices are continuing to increase each year.

Sales distribution statistics for single family homes show that the $1M-$1.5M price-range is the most active in Lexington. The next busiest price range in Lexington is the $1.5M - $2M price range. This is an indicator that new construction is having a significant impact on the average single family home prices in Lexington. The number of new construction homes being built in Lexington in 2013 was 55 homes, 70 homes in 2014, 71 homes in 2015, 66 homes in 2016, and 55 in 2017.

Before reviewing the price per sq foot charts it is important to throw in a caveat of using the average as the definitive guide. There is wide variability among agents as to what is included in the living area reported in MLS. In some instances, agents will include a finished component of the basement in the living area and this is acceptable so long as how the living area is calculated is disclosed. Others report the living area reported in public record, which never includes finished areas in the basement, but note in MLS that there is a finished basement. To this end, it is important to review each individual listing to determine the ‘true’ price per sq. ft. of above ground living area, but we also need to factor into this when a home has a finished basement.

Reviewing the price per sq. foot charts for single family homes shows us that the average price per sq. ft. in Lexington around the $1.5M - $2M price range is around $391 per sq. ft. It’s important to note that the maximum price per sq. ft. achieved varies across most price ranges, along with the minimum obtained for each price range.

When the year built in the 2000’s the average price per sq. ft. is $369.

The chart below shows that single family homes in Lexington of similar size to your home in the 5,000 square foot range, have an average price per square foot of $358 but it increases to $379 per sq. ft. when you decrease to the 4,000 square foot range. It is common across municipalities to see an increase in the price per square foot for smaller sized homes, as it reflects the minimum cost of a home in a town irrespective of the property size.

The chart below shows how many months’ supply of inventory there is in a given price range. It uses the assumption that given the same rate of sales over the prior 12 months, and considering current inventory available for sale, how many months it should take to sell the available inventory. This is referred to “Absorption” in the real estate world. 

Any price range where there is more than 7 months’ supply, we consider there to be an oversupply of inventory, also known as a ‘buyer’s market’. Anything between 4 – 6 months is considered a balanced market. Anything less than 3 months’ supply is considered a shortage of inventory on the market at this price range, also known as a ‘sellers’ market’. As can be seen, currently, absorption rates for all homes in the $1.5M-$2M price range are less than 1 month’s supply showing a severe shortage.

Return to Top


Analysis of Relevant Properties

The following map shows the  homes that we believe to be of value in determining the price of your  home. Below the map you will find basic information  provided for each home including the price the home was  listed at, and the price the home sold at (if sold), the listing date, Days on market, Bedrooms, Bathrooms, living area size and lot size.  Noted for each home is a classification of Relevance which outlines whether we think the  property is valued Less (L), Relevant/Comparable (R) or Higher (H) than  your home. The notes for each home outlines the similarities and differences between  your home and the one being analyzed.

Your details: Living area 5047 sq ft | 5 beds | 4.5 baths | Lot size 0.18 acres | Built 2006 | 2 car garage

This is your home when you bought it in May 2017. It came on the market on March 23rd, when under agreement, after competition, a few days later for more than the asking price.

Relevance: Relevant, but less. Given that a year has gone by and the market has continued to appreciate, your home should sell for more than this.

Your details: Living area 5047 sq ft | 5 beds | 4.5 baths | Lot size 0.18 acres | Built 2006 | 2 car garage

This home is smaller than your home at 4400 sq ft which includes the finished basement.  Your home is 5047 sq ft which includes the finished basement. It has the same number of bedrooms and bathrooms as your home at 5 bedrooms and 4.5 bathrooms. It was built  in 2006, the same year as your home was built. It is on a larger lot than your home at 0.57 acres in a neighborhood off Reed St. It also has a 2 car garage.
The home has side entry garages, with a farmers porch and entry into a central foyer. The kitchen was large with wood cabinetry, stainless steel appliances, granite counters and was open to the informal dining area which had sliding french doors out to the deck beyond. The dining room had wainscoting and was appealing. It had a cathedral ceiling family room with a brick fireplace, and skylights. 4 of the bedrooms including the master were on the second floor and the remaining bedroom and bathroom were in the lower level. The home came on the market overpriced, and the agent poorly marketed the home with less than appealing photos and it went under agreement in early Jan 2017 to sell for much lower than the asking price. Another consideration is that the builder of this home typically does a poorer quality build than the majority of Lexington builders.

Relevance: Relevant, but less. Given the inferior marketing of the home, the timing for the home coming on the market at the worst time of the year to sell a home, along with the poorer build quality of the builder I believe that even though the lot size is much larger, this home is relevant to yours but yours should sell for more.

Your details: Living area 5047 sq ft | 5 beds | 4.5 baths | Lot size 0.18 acres | Built 2006 | 2 car garage

This home is smaller than your home at 3565 sq ft of living area which is all above ground. There is no finished basement. Your home is 5047 sq ft which includes a finished basement. It has the same number of bedrooms as your home at 5 bedrooms, but has 1 less half bathroom at 4 bathrooms, whereas your home has 4.5 bathrooms. It has a 2 car garage. It is on a similar lot size of 0.17 acres just off Reed St close to Mass Ave, whereas your home is on 0.18 acres on the corner of a desirable subdivision. The home was built in 2012, yours in 2006.
The curb appeal of this home is not as appealing as your home as the lot is quite narrow and the 2 car garage is prominent with the front entry tucked off to the side. The homes living room has wainscoting and ceiling detail work, and the main feature of the home is the open plan living areas including the kitchen, the informal dining and the cathedral ceiling family room. There is no formal dining room in this home. The kitchen is appealing with white cabinetry, granite counters, stainless steel appliances, breakfast bar peninsula. There is 1 bedroom on the main level, with the remaining 4 bedrooms on the second floor. The third floor is just1 big finished room. The finishes are typical to a 2012 build.

Relevance: Less. Given the smaller size of the home, 1 less half bathroom, inferior curb appeal I believe your home should sell for more than this home. A case in point for the impact overpricing and marketing has, even though there was little additional marketing done on this home except for superior photos than the home on Hickory, the impact was obvious in that this home had multiple offers on it and sold for higher, whereas Hickory sold for more than $100K LESS than its asking price.

Your details: Living area 5047 sq ft | 5 beds | 4.5 baths | Lot size 0.18 acres | Built 2006 | 2 car garage

This home was bought by one of our buyers.  It is smaller than your home at 3800 sq ft which includes the finished basement. Yours is 5047 sq ft which also includes the finished basement. It has 5 bedrooms as does yours, along with 4.5 bathrooms the same as yours. It has a 2 car garage and is on the same size lot of 0.18 acres. The curb appeal of this home is as appealing as the curb appeal of your home. The home was built in 2017 whereas your home was built in 2006.
The build quality of this home is superb. This builder always builds a quality product. They overpriced the home though when they first came on the market, and it sat on the market for 2 months with several price reductions to finally sell for almost $200K less than their original price, and I believe below market value. The home had some stunning features with a stunning open plan kitchen with white cabinetry, stainless steel appliances, granite counters, open plan to the dining area and family room. The beautifully finished basement with a wetbar was appealing. The bathrooms in the home were more upmarket than most bathrooms for spec built homes. All 5 bedrooms were on the second floor. The home had a purchased solar system which also offered a substantial rebate to the buyer in the following year of purchase.

Relevance: Relevant. Even though this home is much smaller than your home, it is new construction and is also a very high quality builder. Taking these factors into account I believe that it is relevant to your home.

Your details: Living area 5047 sq ft | 5 beds | 4.5 baths | Lot size 0.18 acres | Built 2006 | 2 car garage

This home is new construction and has a similar curb appeal as your home.  It is smaller than your home at 3552 sq ft of all above ground living area. It has the same number of bedrooms and bathrooms as your home. It has 2 car garage. It is on a similar size lot of 0.17 acres, yours is 0.18 acres. 
The builder builds a quality product, with rich details like wainscoting in the formal areas of the home, ceiling detail in the dining room, kitchens that are open plan with the informal dining area and family room.  His kitchens are generally white cabinetry (which is the popular color for kitchens these days) up to the ceiling, stainless steel appliances, and off white granite counters (which is also the current style that appeals to buyers). 4 of the bedrooms including the master are on the second floor, with the 5th bedroom on the third floor. The home came on the market before the home was substantially finished which means buyers struggle to visualize the finished product. It went under agreement in Oct and closed in Dec 2017.

Relevance: Relevant. Given the smaller living area, but new construction and an appealing style I believe it is relevant to your home once these factors are taken into account.

Your details: Living area 5047 sq ft | 5 beds | 4.5 baths | Lot size 0.18 acres | Built 2006 | 2 car garage

This home is new construction. It is smaller than your home at 3931 sq ft which does not include a finished basement apart from a small bonus room. The 2 car garage is underneath. It has the same number of bedrooms as your home at 5 bedrooms. It has 4 bathrooms versus your 4.5 bathrooms. As you walk in the front door you have open plan living to the left with the living room open to the dining room, open to the large kitchen. This style appeal to buyers very much. There are double french doors from the dining area out to the backyard. The kitchen has a breakfast bar peninsula with white cabinetry to the ceiling, center island, stainless steel appliances, light colored granite counters. There is a bedroom and a bathroom on the first floor, along with a huge family room. 
Upstairs on the second floor are 3 bedrooms including the master which has a cathedral ceiling, a large walk in closet and impressive master bathroom. An additional bedroom, bathroom and family room are on the third floor. Hardwood floors are throughout the home. Extensive hardscaping has been done at the front of the home and also at the rear of the home.

Relevance: Relevant, but higher.   Given the new construction, along with a closer proximity to the town center, and just over 1000 sq ft smaller I believe it is relevant to your home, but once all factors are considered I believe it will sell for more than your home.

Your details: Living area 5047 sq ft | 5 beds | 4.5 baths | Lot size 0.18 acres | Built 2006 | 2 car garage

This home is new construction. It is smaller than your home at 4300 sq ft which includes the finished basement. Your home is 5047 sq ft which also includes the finished basement. It has the same number of bedrooms as your home at 5 bedrooms, and has 4 full bathrooms versus your 4.5 bathrooms. It has a 2 car garage and is on a larger lot of 0.27 acres, yours is 0.18 acres.
The home has beautiful curb appeal as does your home. The layout of the home is appealing with a large open plan living area which consists of the kitchen, the family room, the dining room and the the living room. There is a bedroom and bathroom on the first floor which most builders are building these days to account for the demand for 1st floor suites for extended families. There are another 4 bedrooms on the second floor including the master, with 2 bedrooms sharing a jack and jill bath, another bedroom having its own bathroom. The home had some high end finishes including wainscoting in all the formal areas, french doors, ceiling detail work, and nice finishes throughout. The kitchen has white cabinetry with the cabinets extending to the ceiling, a breakfast bar double height island, stainless steel appliances and granite counters. The laundry had granite counter with an inset sink. The full walkout basement had been finished nicely and was an additional family room.

Relevance: Higher.  Given that this is new construction, is on a larger lot, and even though smaller I believe once all of these factors are considered your home won't sell for as much as this home.

Your details: Living area 5047 sq ft | 5 beds | 4.5 baths | Lot size 0.18 acres | Built 2006 | 2 car garage

This home is new construction. It is smaller than your home at 4466 sq ft although all of this living area is above ground living area, so it actually has more above ground living area than your home.  Your home is 5047 sq ft which includes approx 961 sq ft in the finished basement. It has the same number of bedrooms as your home at 5 bedrooms, and has the same number of bathrooms as your home at 4.5 bathrooms. It has a 2 car garage and is on a larger lot of 0.28 acres, whereas your home is on 0.18 acres. 
The home has some beautiful features inside with a superior build quality including curving formal staircase, a huge foyer, wainscoting in the formal areas, a high end kitchen, a butlers pantry, a huge marble lined master bathroom, fireplace in the master bedroom. Lots of millwork abounds in the home to set it apart. The kitchen is open plan to the informal dining area, the family room and the formal dining room. The kitchen was high end with Wolf and Subzero appliances, white cabinetry to the ceiling, large breakfast center island, off white granite counters and was a wow kitchen. The home backed onto Lexington Golf course which was an additional appealing factor for the home.

Relevance: Higher. Given the superior condition, new construction, larger above ground living area, superior location backing onto a golf course I believe it will sell for more than your home.

Your details: Living area 5047 sq ft | 5 beds | 4.5 baths | Lot size 0.18 acres | Built 2006 | 2 car garage

This home has beautiful curb appeal as does your home. It is smaller than your home at 4092 sq ft although this is all above ground living area. Your home is 5047 sq ft which includes approx 961 sq ft in the finished basement. It has the same number of bedrooms and bathrooms as your home at 5 bedrooms and 4.5 bathrooms. It has a 2 car garage. It is on a much larger lot of 0.42 acres in a neighborhood that is walking distance to the town center. It was built in 2012. The builder of this home is one of the better builders in the town.
There is extensive millwork in this home with wainscoting in all of the formal living areas, and has a large foyer, with the dining room off to the left and the living room off to the right. The living room has a gas fireplace with white mantel. The kitchen is huge, and is open plan with the informal dining area which is inset into a large box window alcove, and is open to the huge family room. The whole area is bathed in natural light and there is a gas burning fireplace as the end of the family room which draws your eye.  The kitchen is huge with wood cabinetry extending to the ceiling, some of the uppers having glass fronts, a large breakfast bar central island, light colored granite counters, a desk area with glass fronted uppers. There is a mudroom with cubbies and ceramic tile floors leading to the garage. French doors are throughout the home on the main level. Upstairs the master bedroom is huge with a cathedral ceiling, huge bathroom with multiple skylights and a huge shower. The laundry is large with granite topped laundry sink. The third floor has multiple skylights in the additional family room, has another bedroom and bathroom on this level. The backyard is stunning with a large patio, playground and lots of green grass.

Relevance: Higher. Given the superior condition of the home, superior kitchen, appealing layout, larger lot size, newer construction, similar above ground living area I believe once all of these factors are considered it will sell for more than your home.

Your details: Living area 5047 sq ft | 5 beds | 4.5 baths | Lot size 0.18 acres | Built 2006 | 2 car garage

This home is new construction. It is larger than your home with 5049 sq ft of all above ground living area. Your home is 5047 sq ft which includes approx 961 sq ft in the finished basement. It has 1 more bedroom than your home with 6 bedrooms and has the same number of bathrooms at 4.5 bathrooms. It has a 2 car garage. It is on a larger lot than your home at 0.26 acres, yours is 0.18 acres.  The home was built by a high end builder, and he incorporated in some components of the historic home that was originally on the lot. Because of this it had a non-traditional layout but it was still an appealing home.  It was overpriced to being with and ended up selling for $200K less than its original asking price. There was extensive hardscaping outside near the front entry and as you walked in the door it was a 'wow'. The kitchen was huge with white cabinetry extending to the ceiling, a huge center island breakfast bar, glass tile backsplash, high end stainless steel appliances, granite counters. The kitchen was open to the dining room, the family room and the living room. The living room had rock lined gas fireplace, with built ins on the opposite wall, sliding french doors out to the huge patio with built in firepit and huge BBQ in the extensive hardscaping beyond. The dining room had wainscoting, extensive millwork and an arched ceiling. The family room had coffered ceilings, tall wainscoting, fireplace and extensive millwork and was adjacent to the huge sunroom with walls of windows. There were many high end details in this home.

Relevance: Higher. Given its larger size of above ground living area, extra bedroom, larger lot, extensive backyard enhancements, superior finishes, new construction I believe once all of these factors are considered it will sell for more than your home.

Your details: Living area 5047 sq ft | 5 beds | 4.5 baths | Lot size 0.18 acres | Built 2006 | 2 car garage

This home has lovely curb appeal as does your home. It is larger above ground living area of 4296 sq ft which does not include finished areas in the lower level. Yours is 5047 sq ft which includes approx 961 sq ft in the finished basement. It has the same number of bedrooms at 5 bedrooms and has the same number of bathrooms at 4.5 bathrooms. It has a 2 car attached garage. It is on a larger lot size of 0.31 acres in desirable Follen Hill.  The home was built in 2001. The home has extensive millwork throughout the home. Wainscoting in all the formal areas, coffered ceilings in the living room, ceiling detail work in the dining room, and a huge open plan kitchen, informal dining area and family room. The kitchen had been recently renovated and had a breakfast bar central island, wood cabinetry up to the ceiling, stainless steel appliances, light colored quartz counters, ceramic floor tiles extending into the informal dining area also. The informal dining area was large with an oversized bay window which had a sliding french door out to the deck beyond. The family room was light filled with a cathedral ceiling, skylights, wood burning fireplace. The master bedroom was huge and all of the bathrooms had been recently renovated with granite and/or marble counters. The third floor had a wall of built in white painted bookcases and was a lovely additional family room along with another bedroom and bathroom. The backyard was lovely and private with a huge patio, extensive hardscaping surrounding it and was off the large deck. Lots of green grass and a playground.

Relevance: Higher. Given the recently renovated condition, extensive millwork, larger above ground living area and not including the finished lower level in the total living area, larger lot size in desirable Follen Hill I believe this home will sell for more than your home.

Return to Top

Pricing Recommendation

My analysis of the relevant homes outlined above suggests a final market value for your home of $1,525,000-$1,575,000.  

Given the current market dynamics in Lexington, I would suggest listing your home at the lower end of this price range to attract more interest and potentially multiple offers.  If the market deems your home to be worth more than the list price, then the price will be pushed over the market value of your home, and sometimes well over when we get multiple offers. You can do far more damage to your ultimate selling price if you initially overprice the home.  

When homes are overpriced they end up sitting on the market and ultimately selling for less than market value, whereas homes priced realistically can often sell for well over market value. Competition is what will get us the highest sales price. As we see time and time again, if the buyers consider the market value of your home to be realistic in relation to the asking price, then competition will push the price up higher and often over the market value of the home. The challenge with overpricing is that the buyers are very educated – they go week after week to see homes in their price range so they KNOW what the prices are and what ‘feels’ right. Competition occurs with homes in your price range, although many of the homes shown above are new construction where this rarely occurs, so the value of  pricing realistically is that sometimes competition will push the price  up over market value when buyers become emotional about 'having to have this home'.

I have to stress that these are recommendations. We would bring your home on the market at whatever price you deem to be appropriate.  

When determining the right price - it all depends on your motivation and your risk tolerance level. We know that homes that are priced at the 'strike price' will sell quicker and may generate more than one offer.  I’m an excellent negotiator and know how to push a price up if we have the market activity. I also know that some sellers want to put their home on for a higher price than I might recommend, which I’m willing to do, so long as it is understood that putting the home on for more than the majority of buyers perceive its value, could mean that your home will have a much longer market time and sell for less than it should have had it been priced properly out of the gate.

I DO NOT DETERMINE THE PRICE - the market dictates the value - what a buyer is willing to pay. My job is to make sure that you have the best market exposure and that your home is positioned well in the market.   I do not believe in projecting more money than I think your home will sell for just to get your business.

My team and I know how to stage and market your home, and I understand its value, but I can only sell it for what the market or a buyer will pay. I strongly believe that a home should be priced compared to the current competition, not just on what has sold in the last six months.  At the end of the day, you will be competing for the buyers looking for a home like yours and in the same price range. You can do far more 'damage' to the resultant price we get for your home if we overprice. The prospective serious buyers will see your home within the first weekend of your home coming on the market, and they will have seen everything else in this price range.  In other words, the serious buyer knows what is priced well.  If they don't see value in your home at its listing price and are not motivated to make an offer, then they will move on and keep looking.  In times of increasing prices, it is often hard to predict what a home will sell for, but be assured that even if we price your home lower than what market value is currently, market dynamics will bring the price of the home up to where it should be.  Prospective buyers should walk in thinking the price 'feels right' and are motivated to make an offer in the short term, rather than letting several months’ pass.

It is important to stress the value of marketing your home to capture the highest price.  In times of low inventory, we know your home will sell by doing the bare minimum to market it, BUT that is not going to get you the maximum price for your home.  Key to getting the maximum price for your home is to prepare a comprehensive marketing plan that incorporates all avenues available to us to expose your home to the maximum number of buyers out there looking.  Exposure, and feet in the door, is what will get you the highest price for your home. Basic ratios help explain this.  If 10% of the buyers who walk in your door fall in love with your home, then if you only have 10 buyers walking in, then potentially there is only 1 buyer - if you have 100 buyers walking in your door then using the same ratios, you will potentially have 10 buyers falling in love with your home.  10 buyers will push the price up versus only one buyer.

Given the price point you are at your home would be categorized as a RE/MAX Collections home, which is the Luxury home brand for RE/MAX. For the first Open House we would organize to have a pianist come in to play, and food for Open House guests. We would market it as our Signature Open House. The aim is to have an ‘event’ of your Open House and get serious buyers seeing the home with as many people as we can to stimulate activity and excitement for the home. In addition to this we do additional marketing for our Collections listings and can be reviewed below.

 New statistics state that over 100% of potential buyers search the web as their primary search vehicle.  Thankfully, your home will show fabulously in photos. With historically low interest rates likely to increase and inventory at a 7-year low, there are still homes that do not sell in this market.  I’m making my recommendations to ensure that you are one of the sellers who will have success in the first month of being on the market, but optimally the first weekend.

Return to Top

So, what is our Marketing Plan? 

Read More to find out all about the standard marketing we offer, at no additional charge to the standard fee.

Marketing to sell your home

Make your home stand out with MA Properties Online's Marketing Today's technology makes it...

Read More

 Because your home is a Luxury home, we offer additional marketing on top of the standard marketing seen above.

Marketing our Luxury homes

Additional marketing occurs when the home is a Collections listing.   RE/MAX Collecti...

Read More

 


Who We Are | MA Properties Online | RE/MAX Leading Edge

The MA Properties Online team takes a 'data driven approach' to real estate . ...

Read More

 


 

Testimonials | MA Properties Online | RE/MAX Leading Edge

Read Reviews about MA Properties Online | RE/MAX Leading Edge...

Read More


We look forward to working with you!   Please reach out if you have any questions at all about this market analysis or our plans to market your home! 

Return to Top